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UX STRATEGY • PRODUCT DESIGN

Research. Strategy. Systems Design. AI.

I design products that help people understand and trust systems they can't fully see — from machine vision overlays to GPS-connected hardware. That's been my work for over two decades. AI just made it more interesting.

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Machine Vision

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Wearable

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AI • AGEnts

23

YEARS EXPERIENCE

3

TECHNOLOGY COMPANIES

Multiple

PATENTS FILED/GRANTED

01

Selected Work

Case Studies

Lytx AI Chat

UX Lead

•

Lytx

•

16 months

→

An AI assistant in the Lytx Admin portal that answers fleet admins' questions with numbers computed from their live account data, not made up by the model.

Conversational AIAI AgentsTrust & SafetyB2B SaaSAI-Native Prototyping

Lytx Self-Serve Ordering

UX Lead

•

Lytx

•

1 year

→

A self-serve storefront inside Lytx Account Center that turns emailed reorders into guided, validated orders, from catalog to scheduled install.

E-commerceB2B SaaSSystem DesignService DesignAI-Native Prototyping

Global Trend Engine

Designer & Builder

•

Self-Initiated

•

Ongoing

→

An agentic AI dashboard with four agents that scan for frontier signals, turn them into predictions and check which ones come true. Designed, built and deployed with Claude.

AI Product DesignAgentic SystemsData VisualizationFuturologyPrompt Engineering

Lytx Video Overlay

Senior UX Designer

•

Lytx

•

4 months

→

A dynamic video overlay that simplifies customer coaching conversations, improving user trust, and reducing contention rate to near zero.

Machine VisionUser ResearchVisual Design

Lytx Driver ID

Senior UX Designer

•

Lytx

•

3 months

→

A systematic user flow for assignment, distribution, and usage of QR codes to assign drivers to vehicles.

System DesignUser ResearchQA TestingHardware Prototyping

Timex Ironman ONE GPS+

UX Design Lead

•

Qualcomm / Timex

•

3 years

→

A full 0-to-1 product experience for athletes who wanted to track workouts, stay connected, and leave their phones behind.

FitnessWearablesPatentHardware UX

Tagg the Pet Tracker

UX Design & Product Management

•

Qualcomm

•

1.5 years

→

Redesign of a pet activity monitoring and management of iOS/Android app development as both UX lead and product manager.

Mobile DesigniOSAndroidSystem DesignProduct Management

FLO TV Personal Television

UX Design Lead

•

Qualcomm / FLO TV

•

1 year

→

Designing a new product category from the ground up: live mobile television.

Ethnographic ResearchUsability TestingUX DesignSystem DesignDesign Team Management

02

Expertise

Skills

User Research

Interviews, usability tests, ethnographic study, and contextual inquiry

Journey Mapping

End-to-end experience mapping across touchpoints

Interaction Design

Flows, wireframes, use cases, and high-fidelity mockups

Storytelling

Communicating design decisions to executives and cross-functional teams

Systems Thinking

Mapping connected flows and designing for scalability across surfaces

Prototyping

From low-fi click-throughs to high-fidelity AI coding

AI Fluency

Designing AI-powered experiences and using AI tools in the design process

Stakeholder Management

Cross-functional collaboration and design advocacy

Tools

Claude (Design/Code)

Research synthesis, design, prototyping, and documentation

Figma

Components, variants, auto-layout, and prototyping

Sketch

Vector UI design for components and high-fidelity screens

Axure RP

High-fidelity prototyping with conditional logic

Pendo

In-app guidance, feature tracking, and user surveys

Amplitude

Funnels, retention, and feature-adoption analysis

Dovetail

Centralized research insights and customer intelligence

Atlassian (Confluence/Jira)

Confluence for design documentation; Jira for planning and cross-functional tracking

03

Background

Experience & Education

2019 - Present

Senior Product Designer

Lytx • San Diego, CA

Research and design of user experience for video-safety and AI products, and development of an AI-native design process for the Product/UX team.

Design SystemsDesign LeadershipMachine Vision AIGenerative AI

2007 - 2018

Sr. Staff UX Designer & Sr. Product Manager

Qualcomm • San Diego, CA

Led 0-to-1 UX and product development for large-scale product start-ups while managing 3rd-party design teams.

Usability TestingPrototypingMobile DesignPatents

2003 - 2007

UI Designer

Nokia • San Diego, CA

Designed new phone features while serving as the only North American member of Nokia's global design-management team.

User TestingWireframingComponent DesignTechnical Writing

1998 - 2002

B.S. Symbolic Systems

Stanford University • Stanford, CA

Interdisciplinary study of computer science, linguistics, philosophy, and psychology with a concentration in human-computer interaction.

HCIComputer ProgrammingNLPCognitive Science

My Résumé

Name

Daniel Rivas

current role

Senior Product Designer

Location

San Diego, CA

Availability

04

Blog

Experiments & Musings

Daily Futurology Report

November 12, 2026 at 12:50:32 AM

Model:

Claude Opus 5.5

Forecast:

2026–2028

Who pays becomes the whole argument

Here's the bet: from 2026 to 2028, the argument shifts from whether to build to who carries the cost, and the cost moves toward the builders. Data centers pay for their own grid. Labs raise from public markets. Drugmakers give up European patients to protect US prices.


The evidence is piling up in rate cases and press releases, not think pieces. Microsoft's self-funding pledge. APS asking 45% more from large users. ERCOT wanting earlier curtailment authority. Oakland's moratorium running to October 2027. EU drug launches down roughly 35% since the MFN order. Rare-earth relief that technically expired Nov. 10 while shipments trickle.


I'd expect the first real test to be Texas. If the legislature gives ERCOT early curtailment power, "pay your own way" stops being a press release and becomes a tariff term. The other one to watch is Anthropic's pricing, reportedly targeted before Thanksgiving. That'll tell us what public investors think a frontier lab's compute bill is worth.


Worth holding this loosely, though. Voluntary pledges are cheap until a quarter goes badly, and "paying our own way" can still mean building generation that ratepayers end up backstopping. Rare earths cut the other way, too. There the cost lands on whoever sits downstream of Beijing, and nobody's volunteering.

Cross-Domain Synthesis

Tonight's theme is the invoice. Not whether the AI build-out happens. That argument's mostly over. The question now is who pays for it, and the answer showing up this week is: the builders. Or at least that's the new pitch.


Start with power. Microsoft said it'll fund its own data-center power without subsidies or added costs to anyone else: "We don't want other customers to be paying for our growth." Same day, ERCOT's Pablo Vegas said he'll ask Texas lawmakers to let the grid make data centers cut power before an emergency, not at level two of a three-level alarm. In Arizona, APS has proposed raising large-user rates 45% against 14% for households. Oakland extended its data-center moratorium through October 2027. And Anthropic's IPO roadshow reportedly started the week of Nov. 9, which is another way of sending the bill out, this time to public shareholders.


The pattern repeats elsewhere. China's rare-earth export pause formally lapsed Nov. 10 with no published extension, and US Ambassador David Perdue said Washington has been "waiting for months" on shipments. Drugmakers are holding back European launches to protect US prices under most-favored-nation rules. GlobalData counts EU launches down about 35% in the ten months after the order. At COP31 in Antalya, most G7 leaders skipped the high-level segment, and the presidency is selling implementation, not new money.


The counter-current: some of the scary numbers shrink when you look closer. Challenger counted 1,265 AI-cited job cuts out of 43,994 in October, and market conditions have passed AI as 2026's most-cited reason. And Starship is lined up for a double catch on Flight 15. If that works, the cheapest ride to orbit gets cheaper again.

05

Horizon: Predictive convergence

Futurology Report — Daily

November 12, 2026 at 12:50:32 AM

AI Model:

Claude Opus 5.5

Forecast:

2026–2028

◆ PYTHIA AGENT · 48 TRACKED · 0 RESOLVED

Tracker →

Who pays becomes the whole argument

Here's the bet: from 2026 to 2028, the argument shifts from whether to build to who carries the cost, and the cost moves toward the builders. Data centers pay for their own grid. Labs raise from public markets. Drugmakers give up European patients to protect US prices.


The evidence is piling up in rate cases and press releases, not think pieces. Microsoft's self-funding pledge. APS asking 45% more from large users. ERCOT wanting earlier curtailment authority. Oakland's moratorium running to October 2027. EU drug launches down roughly 35% since the MFN order. Rare-earth relief that technically expired Nov. 10 while shipments trickle.


I'd expect the first real test to be Texas. If the legislature gives ERCOT early curtailment power, "pay your own way" stops being a press release and becomes a tariff term. The other one to watch is Anthropic's pricing, reportedly targeted before Thanksgiving. That'll tell us what public investors think a frontier lab's compute bill is worth.


Worth holding this loosely, though. Voluntary pledges are cheap until a quarter goes badly, and "paying our own way" can still mean building generation that ratepayers end up backstopping. Rare earths cut the other way, too. There the cost lands on whoever sits downstream of Beijing, and nobody's volunteering.

Signal Intensity

A domain-level score (0-100) representing the volume and momentum of frontier activity detected across the signals in that domain.

AI

80

%

Climate

66

%

BIOTECH

60

%

GEOPOLITICS

70

%

ENERGY

85

%

SOCIETY

58

%

SPACE

64

%

Cross-Domain Synthesis

Tonight's theme is the invoice. Not whether the AI build-out happens. That argument's mostly over. The question now is who pays for it, and the answer showing up this week is: the builders. Or at least that's the new pitch.


Start with power. Microsoft said it'll fund its own data-center power without subsidies or added costs to anyone else: "We don't want other customers to be paying for our growth." Same day, ERCOT's Pablo Vegas said he'll ask Texas lawmakers to let the grid make data centers cut power before an emergency, not at level two of a three-level alarm. In Arizona, APS has proposed raising large-user rates 45% against 14% for households. Oakland extended its data-center moratorium through October 2027. And Anthropic's IPO roadshow reportedly started the week of Nov. 9, which is another way of sending the bill out, this time to public shareholders.


The pattern repeats elsewhere. China's rare-earth export pause formally lapsed Nov. 10 with no published extension, and US Ambassador David Perdue said Washington has been "waiting for months" on shipments. Drugmakers are holding back European launches to protect US prices under most-favored-nation rules. GlobalData counts EU launches down about 35% in the ten months after the order. At COP31 in Antalya, most G7 leaders skipped the high-level segment, and the presidency is selling implementation, not new money.


The counter-current: some of the scary numbers shrink when you look closer. Challenger counted 1,265 AI-cited job cuts out of 43,994 in October, and market conditions have passed AI as 2026's most-cited reason. And Starship is lined up for a double catch on Flight 15. If that works, the cheapest ride to orbit gets cheaper again.

AI

Anthropic IPO roadshow begins; pricing targeted mid-November

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Energy

Microsoft pledges to fund data-center power without subsidies or added costs

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Energy

ERCOT chief seeks authority to cut data-center power before emergencies

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Geopolitics

US signals frustration at slow pace of China rare-earth exports

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Biotech

Most-favored-nation pricing makes drugmakers rethink launches abroad

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Climate

COP31 high-level talks open with most G7 leaders absent

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Space

Starship Flight 15 lines up first dual-catch attempt

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Society

October 2026: fewer layoffs blamed on AI, growth without much hiring

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Geopolitics

China's rare-earth export pause expires Nov 10

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Climate

COP31 opens in Antalya: can climate promises deliver results?

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Biotech

FDA opens investigation into Zolgensma tumor reports

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AI

Google opens Carbon cyber model to all paying developers

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Energy

Oakland extends data-center moratorium; San Francisco to consider

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Biotech

Beam lines up year-end FDA filing after sickle cell trial hit

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Design Philosophy

06

ABOUT ME

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I bring order to complexity; I've spent over two decades building the tools to do it well.

My path started at Stanford, where a degree in Symbolic Systems gave me something most designers don't have: a foundation that spans both sides of the human-computer divide. From the technical rigor of computer science and formal logic, to the human depth of cognitive psychology and knowledge representation, I learned to hold both perspectives at once and to design from the intersection.

That training became practice at Nokia, Qualcomm, and now Lytx, companies where the problems are large, the systems are complex, and the stakes are real. I've learned that the most important design decisions rarely live on a single screen. They live in the architecture, the mental models, the moments where a user either trusts the product or doesn't.

What drives me today is the challenge of making emerging technology feel human and trustworthy. AI systems can process the world faster than any person, but they still need to communicate their reasoning, surface the right information at the right moment, and earn the confidence of the people who depend on them. That translation problem, from machine intelligence to human understanding, is exactly the kind of complexity I've been working on.

The surface

The Model

Every interface is a surface on top of a system.

The screen is the visible tip. The decisions that make a product trustworthy live underneath it — in the flows, the mental models, the constraints. That's where I start.

Screen / Interface

What the user sees

User mental models & needs

01

Interaction & info architecture

02

Data flows & system states

03

Organizational constraints

04

↓ Where the design decisions live

A

Systems before screens

Every interface is a surface on top of a system. Understanding the data flows, mental models, and organizational constraints is what separates design that scales from design that just looks good in a mockup.

B

Strategy and execution

I connect design decisions to business outcomes — being in the room when strategy is set, moving between the 30,000-foot view and the pixel-level detail without losing either.

C

Trustworthy by design

The best technology earns trust before it demands it. Whether a safety-critical AI product or a fitness-watch home screen, I start with: what does this person need to feel confident taking action?

Education

B.S. Symbolic Systems

Stanford University • Concentration in HCI

Based In

San Diego, CA

Available for remote

Currently

Senior Product Designer

Lytx, Inc.

Open To

Principal / Lead / Senior roles

San Diego or remote

07

Contact

Have a project in mind?

I'm open to new full-time opportunities, collaborations, and interesting conversations.

Linkedin

Daniel Rivas · UX Strategy & Product Design

© 2026

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