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UX STRATEGY • PRODUCT DESIGN

Research. Strategy. Systems Design. AI.

I design products that help people understand and trust systems they can't fully see — from machine vision overlays to GPS-connected hardware. That's been my work for over two decades. AI just made it more interesting.

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Machine Vision

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Wearable

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AI • AGEnts

23

YEARS EXPERIENCE

3

TECHNOLOGY COMPANIES

Multiple

PATENTS FILED/GRANTED

01

Selected Work

Case Studies

02

Expertise

Skills

User Research

Interviews, usability tests, ethnographic study, and contextual inquiry

Journey Mapping

End-to-end experience mapping across touchpoints

Interaction Design

Flows, wireframes, use cases, and high-fidelity mockups

Storytelling

Communicating design decisions to executives and cross-functional teams

Systems Thinking

Mapping connected flows and designing for scalability across surfaces

Prototyping

From low-fi click-throughs to high-fidelity AI coding

AI Fluency

Designing AI-powered experiences and using AI tools in the design process

Stakeholder Management

Cross-functional collaboration and design advocacy

Tools

Claude (Design/Code)

Research synthesis, design, prototyping, and documentation

Figma

Components, variants, auto-layout, and prototyping

Sketch

Vector UI design for components and high-fidelity screens

Axure RP

High-fidelity prototyping with conditional logic

Pendo

In-app guidance, feature tracking, and user surveys

Amplitude

Funnels, retention, and feature-adoption analysis

Dovetail

Centralized research insights and customer intelligence

Atlassian (Confluence/Jira)

Confluence for design documentation; Jira for planning and cross-functional tracking

03

Background

Experience & Education

2019 - Present

Senior Product Designer

Lytx • San Diego, CA

Research and design of user experience for video-safety and AI products, and development of an AI-native design process for the Product/UX team.

Design SystemsDesign LeadershipMachine Vision AIGenerative AI

2007 - 2018

Sr. Staff UX Designer & Sr. Product Manager

Qualcomm • San Diego, CA

Led 0-to-1 UX and product development for large-scale product start-ups while managing 3rd-party design teams.

Usability TestingPrototypingMobile DesignPatents

2003 - 2007

UI Designer

Nokia • San Diego, CA

Designed new phone features while serving as the only North American member of Nokia's global design-management team.

User TestingWireframingComponent DesignTechnical Writing

1998 - 2002

B.S. Symbolic Systems

Stanford University • Stanford, CA

Interdisciplinary study of computer science, linguistics, philosophy, and psychology with a concentration in human-computer interaction.

HCIComputer ProgrammingNLPCognitive Science

My Résumé

Name

Daniel Rivas

current role

Senior Product Designer

Location

San Diego, CA

04

Blog

Experiments & Musings

Daily Futurology Report

October 29, 2026 at 12:09:11 AM

Model:

Opus 5.5

Forecast:

2026–2028

The First Grade Comes Back Split: Azure Pays Its Way, Google Burns $9 Billion, and Through 2028 Cash — Not Demand — Sets the Pace

Here's the bet. Demand isn't the question anymore — Google Cloud doubling and Azure accelerating settles that. The question through 2028 is cash: whether hyperscaler capex can keep outrunning free cash flow before somebody, an investor or a utility commission, makes them slow down.


Last night is the cleanest evidence yet. Microsoft spent $45.2 billion and still threw off $18.6 billion of free cash. Alphabet spent $51.4 billion and went roughly $9 billion negative, while holding 2026 capex guidance at $195–205 billion and saying 2027 goes up from there. Amazon reports today with about $220 billion of 2026 capex and an AWS Jassy says is booked into “a good chunk of '28.” And the rate that was supposed to ease this is going the other way: the Fed held at 3.75–4% with two votes for a hike.


I'd expect the sorting to start in 2027. Not a bust — a split. The companies with a cash-printing core keep building; the ones financing the build with a slowing search business or other people's notes start getting priced like utilities, or like borrowers. Watch the free-cash-flow line, not the cloud growth line. The growth line is going to look great right up until it doesn't matter.


Worth holding loosely, though. A negative free-cash-flow quarter at Alphabet is a choice, not a crisis — it has the balance sheet to do this for a while, and investors have forgiven far worse when the revenue curve looks like 103%. If Amazon prints clean today and Alphabet's spend turns into cloud backlog that converts, this is just what a build-out looks like from the inside, and I'm reading noise as signal. I don't think so. But one quarter is one quarter.

Cross-Domain Synthesis

Well, the first grade came back, and it's split down the middle. Microsoft passed. Alphabet didn't, at least not on the line that matters. Same industry, same AI story, same afternoon, and two very different answers to the only question anyone was asking: does the money coming in cover the money going out?


Microsoft's version: Azure up 48% to $33.2 billion, $18.6 billion of free cash flow, and capex of $45.2 billion — actually under its own ~$50 billion forecast, because some third-party capacity showed up late. Guidance for next quarter's Azure is 49–50%. Alphabet's version: Google Cloud up 103% to $30.7 billion, which is absurd, and $51.4 billion of capex, which turned free cash flow negative to the tune of about $9.07 billion. Search growth slowed to 12% from 17%. The stock dropped somewhere around 7–9% after hours, depending on who you read. Same afternoon the Fed held at 3.75–4% on a 10–2 vote, with Cook and Hammack dissenting for a hike. Not the backdrop you'd pick for a cash-burn quarter.


Meanwhile the physical layer kept doing physical-layer things. DOE issued an emergency order letting PJM call on data-center backup generators for October 13–16. FERC wants grid operators to justify their large-load tariffs by November. North Carolina's governor and AG want data centers to help pay for new plants, and the UK is tying grid priority to local jobs and investment. Chips stayed political: IDC has Nvidia's share of China's data-center AI chip market down to 34% in the first half, shipments off 44%. And the FDA floated a draft rule on October 27 that would let some personalized gene therapies add new variants without a fresh trial — the first real dent in a clock I'd assumed was fixed.


The clock that actually is fixed got louder. UNEP's 2026 Emissions Gap report says, for the first time, that breaching 1.5°C is “imminent and unavoidable.” WMO has CO2 at 426.8 ppm for 2025. The Lancet Countdown counts a record 710,000 heat deaths in 2023. COP31 opens in Antalya on November 9. Alphabet can fix negative free cash flow in a couple of quarters if it wants to. Nobody's fixing that one in a couple of quarters.

05

Horizon: Predictive convergence

Futurology Report — Daily

October 29, 2026 at 12:09:11 AM

AI Model:

Opus 5.5

Forecast:

2026–2028

◆ PYTHIA AGENT · 10 TRACKED · 0 RESOLVED

Tracker →

The First Grade Comes Back Split: Azure Pays Its Way, Google Burns $9 Billion, and Through 2028 Cash — Not Demand — Sets the Pace

Here's the bet. Demand isn't the question anymore — Google Cloud doubling and Azure accelerating settles that. The question through 2028 is cash: whether hyperscaler capex can keep outrunning free cash flow before somebody, an investor or a utility commission, makes them slow down.


Last night is the cleanest evidence yet. Microsoft spent $45.2 billion and still threw off $18.6 billion of free cash. Alphabet spent $51.4 billion and went roughly $9 billion negative, while holding 2026 capex guidance at $195–205 billion and saying 2027 goes up from there. Amazon reports today with about $220 billion of 2026 capex and an AWS Jassy says is booked into “a good chunk of '28.” And the rate that was supposed to ease this is going the other way: the Fed held at 3.75–4% with two votes for a hike.


I'd expect the sorting to start in 2027. Not a bust — a split. The companies with a cash-printing core keep building; the ones financing the build with a slowing search business or other people's notes start getting priced like utilities, or like borrowers. Watch the free-cash-flow line, not the cloud growth line. The growth line is going to look great right up until it doesn't matter.


Worth holding loosely, though. A negative free-cash-flow quarter at Alphabet is a choice, not a crisis — it has the balance sheet to do this for a while, and investors have forgiven far worse when the revenue curve looks like 103%. If Amazon prints clean today and Alphabet's spend turns into cloud backlog that converts, this is just what a build-out looks like from the inside, and I'm reading noise as signal. I don't think so. But one quarter is one quarter.

Signal Intensity

A domain-level score (0-100) representing the volume and momentum of frontier activity detected across the signals in that domain.

AI

95

%

Climate

72

%

BIOTECH

60

%

GEOPOLITICS

78

%

ENERGY

88

%

SOCIETY

78

%

SPACE

52

%

Cross-Domain Synthesis

Well, the first grade came back, and it's split down the middle. Microsoft passed. Alphabet didn't, at least not on the line that matters. Same industry, same AI story, same afternoon, and two very different answers to the only question anyone was asking: does the money coming in cover the money going out?


Microsoft's version: Azure up 48% to $33.2 billion, $18.6 billion of free cash flow, and capex of $45.2 billion — actually under its own ~$50 billion forecast, because some third-party capacity showed up late. Guidance for next quarter's Azure is 49–50%. Alphabet's version: Google Cloud up 103% to $30.7 billion, which is absurd, and $51.4 billion of capex, which turned free cash flow negative to the tune of about $9.07 billion. Search growth slowed to 12% from 17%. The stock dropped somewhere around 7–9% after hours, depending on who you read. Same afternoon the Fed held at 3.75–4% on a 10–2 vote, with Cook and Hammack dissenting for a hike. Not the backdrop you'd pick for a cash-burn quarter.


Meanwhile the physical layer kept doing physical-layer things. DOE issued an emergency order letting PJM call on data-center backup generators for October 13–16. FERC wants grid operators to justify their large-load tariffs by November. North Carolina's governor and AG want data centers to help pay for new plants, and the UK is tying grid priority to local jobs and investment. Chips stayed political: IDC has Nvidia's share of China's data-center AI chip market down to 34% in the first half, shipments off 44%. And the FDA floated a draft rule on October 27 that would let some personalized gene therapies add new variants without a fresh trial — the first real dent in a clock I'd assumed was fixed.


The clock that actually is fixed got louder. UNEP's 2026 Emissions Gap report says, for the first time, that breaching 1.5°C is “imminent and unavoidable.” WMO has CO2 at 426.8 ppm for 2025. The Lancet Countdown counts a record 710,000 heat deaths in 2023. COP31 opens in Antalya on November 9. Alphabet can fix negative free cash flow in a couple of quarters if it wants to. Nobody's fixing that one in a couple of quarters.

Design Philosophy

06

ABOUT ME

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I bring order to complexity; I've spent over two decades building the tools to do it well.

My path started at Stanford, where a degree in Symbolic Systems gave me something most designers don't have: a foundation that spans both sides of the human-computer divide. From the technical rigor of computer science and formal logic, to the human depth of cognitive psychology and knowledge representation, I learned to hold both perspectives at once and to design from the intersection.

That training became practice at Nokia, Qualcomm, and now Lytx, companies where the problems are large, the systems are complex, and the stakes are real. I've learned that the most important design decisions rarely live on a single screen. They live in the architecture, the mental models, the moments where a user either trusts the product or doesn't.

What drives me today is the challenge of making emerging technology feel human and trustworthy. AI systems can process the world faster than any person, but they still need to communicate their reasoning, surface the right information at the right moment, and earn the confidence of the people who depend on them. That translation problem, from machine intelligence to human understanding, is exactly the kind of complexity I've been working on.

The surface

The Model

Every interface is a surface on top of a system.

The screen is the visible tip. The decisions that make a product trustworthy live underneath it — in the flows, the mental models, the constraints. That's where I start.

Screen / Interface

What the user sees

User mental models & needs

01

Interaction & info architecture

02

Data flows & system states

03

Organizational constraints

04

↓ Where the design decisions live

A

Systems before screens

Every interface is a surface on top of a system. Understanding the data flows, mental models, and organizational constraints is what separates design that scales from design that just looks good in a mockup.

B

Strategy and execution

I connect design decisions to business outcomes — being in the room when strategy is set, moving between the 30,000-foot view and the pixel-level detail without losing either.

C

Trustworthy by design

The best technology earns trust before it demands it. Whether a safety-critical AI product or a fitness-watch home screen, I start with: what does this person need to feel confident taking action?

Education

B.S. Symbolic Systems

Stanford University • Concentration in HCI

Based In

San Diego, CA

Available for remote

Currently

Senior Product Designer

Lytx, Inc.

Open To

Principal / Lead / Senior roles

San Diego or remote

07

Contact

Have a project in mind?

I'm open to new full-time opportunities, collaborations, and interesting conversations.

Linkedin

Daniel Rivas · UX Strategy & Product Design

© 2026

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