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UX STRATEGY • PRODUCT DESIGN

Research. Strategy. Systems Design. AI.

I design products that help people understand and trust systems they can't fully see — from machine vision overlays to GPS-connected hardware. That's been my work for over two decades. AI just made it more interesting.

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Machine Vision

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Wearable

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AI • AGEnts

23

YEARS EXPERIENCE

3

TECHNOLOGY COMPANIES

Multiple

PATENTS FILED/GRANTED

01

Selected Work

Case Studies

Global Trend Engine

Designer & Builder

•

Self-Initiated

•

1 week

→

An agentic AI dashboard where three agents — a multi-persona scanner, Nostradamus, and Tarot — scan the web for frontier signals, synthesize patterns, and generate predictive convergence insights — designed, built, and deployed with Claude.

AI Product DesignAgentic SystemsData VisualizationFuturologyPrompt Engineering

Lytx Video Overlay

Senior UX Designer

•

Lytx

•

4 months

→

A dynamic video overlay that simplifies customer coaching conversations, improving user trust, and reducing contention rate to near zero.

Machine VisionUser ResearchVisual Design

Lytx Driver ID

Senior UX Designer

•

Lytx

•

3 months

→

A systematic user flow for assignment, distribution, and usage of QR codes to assign drivers to vehicles.

System DesignUser ResearchQA TestingHardware Prototyping

Timex Ironman ONE GPS+

UX Design Lead

•

Qualcomm / Timex

•

3 years

→

A full 0-to-1 product experience for athletes who wanted to track workouts, stay connected, and leave their phones behind.

FitnessWearablesPatentHardware UX

Tagg the Pet Tracker

UX Design & Product Management

•

Qualcomm

•

1.5 years

→

Redesign of a pet activity monitoring and management of iOS/Android app development as both UX lead and product manager.

Mobile DesigniOSAndroidSystem DesignProduct Management

FLO TV Personal Television

UX Design Lead

•

Qualcomm / FLO TV

•

1 year

→

Designing a new product category from the ground up: live mobile television.

Ethnographic ResearchUsability TestingUX DesignSystem DesignDesign Team Management

02

Expertise

Skills

User Research

Interviews, usability tests, ethnographic study, and contextual inquiry

Journey Mapping

End-to-end experience mapping across touchpoints

Interaction Design

Flows, wireframes, use cases, and high-fidelity mockups

Storytelling

Communicating design decisions to executives and cross-functional teams

Systems Thinking

Mapping connected flows and designing for scalability across surfaces

Prototyping

From low-fi click-throughs to high-fidelity AI coding

AI Fluency

Designing AI-powered experiences and using AI tools in the design process

Stakeholder Management

Cross-functional collaboration and design advocacy

Tools

Claude (Design/Code)

Research synthesis, design, prototyping, and documentation

Figma

Components, variants, auto-layout, and prototyping

Sketch

Vector UI design for components and high-fidelity screens

Axure RP

High-fidelity prototyping with conditional logic

Pendo

In-app guidance, feature tracking, and user surveys

Amplitude

Funnels, retention, and feature-adoption analysis

Dovetail

Centralized research insights and customer intelligence

Atlassian (Confluence/Jira)

Confluence for design documentation; Jira for planning and cross-functional tracking

03

Background

Experience & Education

2019 - Present

Senior Product Designer

Lytx • San Diego, CA

Research and design of user experience for video-safety and AI products, and development of an AI-native design process for the Product/UX team.

Design SystemsDesign LeadershipMachine Vision AIGenerative AI

2007 - 2018

Sr. Staff UX Designer & Sr. Product Manager

Qualcomm • San Diego, CA

Led 0-to-1 UX and product development for large-scale product start-ups while managing 3rd-party design teams.

Usability TestingPrototypingMobile DesignPatents

2003 - 2007

UI Designer

Nokia • San Diego, CA

Designed new phone features while serving as the only North American member of Nokia's global design-management team.

User TestingWireframingComponent DesignTechnical Writing

1998 - 2002

B.S. Symbolic Systems

Stanford University • Stanford, CA

Interdisciplinary study of computer science, linguistics, philosophy, and psychology with a concentration in human-computer interaction.

HCIComputer ProgrammingNLPCognitive Science

My Résumé

Name

Daniel Rivas

current role

Senior Product Designer

Location

San Diego, CA

04

Blog

Experiments & Musings

Daily Futurology Report

October 30, 2026 at 12:09:30 AM

Model:

Opus 5.5

Forecast:

2026–2028

The Grade Is In: AWS Reaccelerates, Amazon's Cash Flow Goes Negative, and Through 2028 the Build Gets Paid for by Lenders and Ratepayers

Here's the bet, updated. Demand is settled. Through 2028 the pace of the AI build is set by cash, and this week the field split three to one: Microsoft funds its build from operations, while Alphabet and Amazon are now spending past what their businesses throw off.


The evidence got heavier last night. Amazon's AWS grew about 39%, but quarterly capex of roughly $77 billion pushed trailing free cash flow to about –$42 billion, and management says 2027 spend goes “meaningfully” higher. Alphabet went about $9 billion negative the day before. Secondary sources disagree on Amazon's exact quarterly FCF, so treat the precise figure loosely; the sign isn't in doubt. Meanwhile the costs are leaking onto ratepayers: Arizona's proposed 14–16% rate hike and Pima County's pause are what “power is the constraint” looks like on a utility bill.


I'd expect the next inflection to be financing, not demand. Watch for bond issuance, off-balance-sheet lease structures and partner-funded campuses to show up in the 2027 guidance calls. When the build stops being paid for by the business and starts being paid for by lenders and ratepayers, the people setting the pace change too. That's the shift I'm actually betting on.


Worth holding loosely, though. Amazon's operating income was reportedly up 61% and AWS margins are still near 39%; this is a company choosing to burn cash, not being forced to. If the backlog converts on schedule, a negative free-cash-flow year in the middle of a build-out is exactly what a good investment looks like from the inside, and I'm mistaking construction for distress. Two bad quarters isn't a trend yet.

Cross-Domain Synthesis

The last big grade came in, and it rhymed with Alphabet's. Amazon's AWS grew about 39% to roughly $46 billion, its fastest pace in nearly five years. Capex for the quarter ran around $77 billion. And trailing twelve-month free cash flow swung to an outflow of about $42 billion, from a $14.8 billion inflow a year earlier. Revenue of $201.9 billion and EPS of $1.89 both came in a hair light, and the shares fell after hours. So the scorecard for the week reads: Microsoft paid its way, Alphabet and Amazon didn't, and Meta (which reported on the 21st) narrowed 2026 capex to $135–145 billion with a reportedly slightly negative quarter of its own.


Nobody's demand story got weaker. Amazon's backlog is reportedly $578 billion, and it guided AWS to more than 40% growth in both 2027 and 2028, with spending “meaningfully” higher next year. That's the whole tension in one sentence: the customers are real, and the checks are getting bigger faster than the cash comes back.


The bill is also landing somewhere else. Arizona utilities want a 14–16% residential rate increase, and Pima County advanced a four-month halt on new data centers. NERC's first reliability standards for large computational loads passed final ballot and head to the board, with a FERC filing due by December 31. On the geopolitics side, the quiet deadline is November 10, when China's one-year pause on its expanded rare-earth controls is due to lapse; Reuters says TSMC is already asking suppliers for fab equipment without Chinese magnets. And on October 29 HHS said it won't go after compounders making six unapproved peptides, a gate loosened by press release rather than by trial.


The counter-current is the one that doesn't care about any of it. COP31 opens in Antalya on November 9 with about 100 agenda items and finance as the hardest one, and it opens in a world where the UN's own gap report already calls a 1.5°C breach unavoidable. Hyperscalers can fix a cash-flow line in a few quarters. That one runs on a different clock.

05

Horizon: Predictive convergence

Futurology Report — Daily

October 30, 2026 at 12:09:30 AM

AI Model:

Opus 5.5

Forecast:

2026–2028

◆ PYTHIA AGENT · 12 TRACKED · 0 RESOLVED

Tracker →

The Grade Is In: AWS Reaccelerates, Amazon's Cash Flow Goes Negative, and Through 2028 the Build Gets Paid for by Lenders and Ratepayers

Here's the bet, updated. Demand is settled. Through 2028 the pace of the AI build is set by cash, and this week the field split three to one: Microsoft funds its build from operations, while Alphabet and Amazon are now spending past what their businesses throw off.


The evidence got heavier last night. Amazon's AWS grew about 39%, but quarterly capex of roughly $77 billion pushed trailing free cash flow to about –$42 billion, and management says 2027 spend goes “meaningfully” higher. Alphabet went about $9 billion negative the day before. Secondary sources disagree on Amazon's exact quarterly FCF, so treat the precise figure loosely; the sign isn't in doubt. Meanwhile the costs are leaking onto ratepayers: Arizona's proposed 14–16% rate hike and Pima County's pause are what “power is the constraint” looks like on a utility bill.


I'd expect the next inflection to be financing, not demand. Watch for bond issuance, off-balance-sheet lease structures and partner-funded campuses to show up in the 2027 guidance calls. When the build stops being paid for by the business and starts being paid for by lenders and ratepayers, the people setting the pace change too. That's the shift I'm actually betting on.


Worth holding loosely, though. Amazon's operating income was reportedly up 61% and AWS margins are still near 39%; this is a company choosing to burn cash, not being forced to. If the backlog converts on schedule, a negative free-cash-flow year in the middle of a build-out is exactly what a good investment looks like from the inside, and I'm mistaking construction for distress. Two bad quarters isn't a trend yet.

Signal Intensity

A domain-level score (0-100) representing the volume and momentum of frontier activity detected across the signals in that domain.

AI

96

%

Climate

70

%

BIOTECH

62

%

GEOPOLITICS

80

%

ENERGY

88

%

SOCIETY

74

%

SPACE

55

%

Cross-Domain Synthesis

The last big grade came in, and it rhymed with Alphabet's. Amazon's AWS grew about 39% to roughly $46 billion, its fastest pace in nearly five years. Capex for the quarter ran around $77 billion. And trailing twelve-month free cash flow swung to an outflow of about $42 billion, from a $14.8 billion inflow a year earlier. Revenue of $201.9 billion and EPS of $1.89 both came in a hair light, and the shares fell after hours. So the scorecard for the week reads: Microsoft paid its way, Alphabet and Amazon didn't, and Meta (which reported on the 21st) narrowed 2026 capex to $135–145 billion with a reportedly slightly negative quarter of its own.


Nobody's demand story got weaker. Amazon's backlog is reportedly $578 billion, and it guided AWS to more than 40% growth in both 2027 and 2028, with spending “meaningfully” higher next year. That's the whole tension in one sentence: the customers are real, and the checks are getting bigger faster than the cash comes back.


The bill is also landing somewhere else. Arizona utilities want a 14–16% residential rate increase, and Pima County advanced a four-month halt on new data centers. NERC's first reliability standards for large computational loads passed final ballot and head to the board, with a FERC filing due by December 31. On the geopolitics side, the quiet deadline is November 10, when China's one-year pause on its expanded rare-earth controls is due to lapse; Reuters says TSMC is already asking suppliers for fab equipment without Chinese magnets. And on October 29 HHS said it won't go after compounders making six unapproved peptides, a gate loosened by press release rather than by trial.


The counter-current is the one that doesn't care about any of it. COP31 opens in Antalya on November 9 with about 100 agenda items and finance as the hardest one, and it opens in a world where the UN's own gap report already calls a 1.5°C breach unavoidable. Hyperscalers can fix a cash-flow line in a few quarters. That one runs on a different clock.

AI

Amazon Q3: AWS +39% to ~$46B, quarterly capex ~$77B, trailing FCF ≈ –$42B

Hire Daniel Rivas

AI

Amazon misses slightly on EPS ($1.89) and revenue ($201.9B); shares fall after hours

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Geopolitics

Reuters: TSMC seeks fab equipment free of Chinese rare-earth magnets

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Energy

Arizona utilities seek 14–16% rate hike; Pima County advances data-center halt

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Geopolitics

China's one-year pause on expanded rare-earth controls nears Nov 10 expiry

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Biotech

HHS won't enforce against compounders making six unapproved peptides

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AI

Meta narrows 2026 capex to $135–145B; Q3 free cash flow reportedly slightly negative

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Energy

NERC large-load reliability standards pass final ballot, head to board; FERC filing due Dec 31

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Climate

Chatham House: the road to Antalya — COP31 opens Nov 9 with finance the hardest fight

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Space

NASA lays out 'most complicated launch campaign ever' to test two lunar landers

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Biotech

FDA draft guidance details faster path for individualized gene therapies

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Society

Trackers: ~183,000 AI-attributed layoffs Jan–Oct 2026, 22% above all of 2025

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Space

Blue Origin attempts end-of-year return to flight, eyes Artemis IV selection

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Geopolitics

CSIS: what the Trump–Xi summit left unsaid about US–China tech competition

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Design Philosophy

06

ABOUT ME

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I bring order to complexity; I've spent over two decades building the tools to do it well.

My path started at Stanford, where a degree in Symbolic Systems gave me something most designers don't have: a foundation that spans both sides of the human-computer divide. From the technical rigor of computer science and formal logic, to the human depth of cognitive psychology and knowledge representation, I learned to hold both perspectives at once and to design from the intersection.

That training became practice at Nokia, Qualcomm, and now Lytx, companies where the problems are large, the systems are complex, and the stakes are real. I've learned that the most important design decisions rarely live on a single screen. They live in the architecture, the mental models, the moments where a user either trusts the product or doesn't.

What drives me today is the challenge of making emerging technology feel human and trustworthy. AI systems can process the world faster than any person, but they still need to communicate their reasoning, surface the right information at the right moment, and earn the confidence of the people who depend on them. That translation problem, from machine intelligence to human understanding, is exactly the kind of complexity I've been working on.

The surface

The Model

Every interface is a surface on top of a system.

The screen is the visible tip. The decisions that make a product trustworthy live underneath it — in the flows, the mental models, the constraints. That's where I start.

Screen / Interface

What the user sees

User mental models & needs

01

Interaction & info architecture

02

Data flows & system states

03

Organizational constraints

04

↓ Where the design decisions live

A

Systems before screens

Every interface is a surface on top of a system. Understanding the data flows, mental models, and organizational constraints is what separates design that scales from design that just looks good in a mockup.

B

Strategy and execution

I connect design decisions to business outcomes — being in the room when strategy is set, moving between the 30,000-foot view and the pixel-level detail without losing either.

C

Trustworthy by design

The best technology earns trust before it demands it. Whether a safety-critical AI product or a fitness-watch home screen, I start with: what does this person need to feel confident taking action?

Education

B.S. Symbolic Systems

Stanford University • Concentration in HCI

Based In

San Diego, CA

Available for remote

Currently

Senior Product Designer

Lytx, Inc.

Open To

Principal / Lead / Senior roles

San Diego or remote

07

Contact

Have a project in mind?

I'm open to new full-time opportunities, collaborations, and interesting conversations.

Linkedin

Daniel Rivas · UX Strategy & Product Design

© 2026

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